CV

专业总结

Professional Summary

写作  展览与画册前言、艺术文章、虚构文章、品牌故事、新闻稿、社交媒体文案。
项目策划  展览、活动策画 (含跨领域沟通协调、资源整合、媒体推广、预算分配、执行工作等)
技能  中英文沟通、基础平面设计(Photoshop)、3D展位设计(SketchUp)、影片制作(Premiere)

Writing  Exhibition and book prefaces, art related articles, fictional articles, brand stories, press releases, social media copywriting.
Project planning Exhibition, event planning (including cross-domain communication and coordination, resource integration, media promotion, budget allocation, execution, etc.)
Skills  Chinese and English communication, basic graphic design (Photoshop), 3D booth design (SketchUp), video production (Premiere)

经历

Work Experience

Feb 2020-Present

Matthew Liu Fine Arts, 市场及传媒总监 Director of marketing and media 

负责展览策划与执行,跨领域沟通,艺术品运输,展览前言写作,社区媒体内容策划,画册编辑,采访影片制作,艺术博览会和商业合作的协调与执行,艺术品销售,客户关系与媒体关系维护。

Responsible for exhibition planning and execution, cross-domain communication, logistics, exhibition preface writing, social media content planning, book editing, interview video production, coordination and execution of art fairs and commercial cooperation, art sales, customer and media relations maintenance .

Aug 2019-Jan 2020

IINNOO GALLERY, 画廊经理 Gallery manager

负责展览策划与执行、跨领域沟通、艺术品运输、展览前言写作、社群媒体内容策划、画册编辑、采访影片制作和客户关系维护。

Responsible for exhibition planning and execution, cross-domain communication, logistics, exhibition preface writing, social media content planning, book editing, interview video production and customer relationship maintenance.

Aug 2017-July 2019

中时集团 时艺多媒体 艺术行销部专员

Media Sphere Communications LTD, Art Marketing Specialist

负责项目策划与执行、赞助商洽谈、客户关系维护、跨部门沟通、新闻稿写作。

Responsible for project planning and execution, sponsor negotiation, customer relationship maintenance, cross-departmental communication, press release writing.

Feb 2016-Jun 2019

MEIBE KOREA, 营销总监 Marketing Director

负责制定行销策略、部署营销活动、管理团队、通过各种有机和付费获取渠道进行实验、文案写作、社交媒体宣传及绩效分析。

Responsible for formulating marketing strategies, deploying marketing activities, managing the team, conducting experiments through various organic and paid acquisition channels, copywriting, social media promotion and performance analysis.

Mar 2011-Aug 2017

Belle et Blanche, 产品经理 Product Manager

负责产品文案、设计理念、产品生产、产品测试、成本预估、经销商开发及团队管理。在职期间共开发了12种产品。

Responsible for product copywriting, packaging design concepts, product production, product testing, cost estimation, distributor development and team management. A total of 12 products have been developed during the tenure.

教育

Education

2018-2023

台湾国立政治大学 National Chengchi University

传播学院 硕士 M.A., Communication

2009-2012

台湾中国文化大学 Chinese Culture University

广告学系 学士 B.A., Advertising